Balance 1950

CinemaSerf

6/10

This is quite a quirky animation that uses arithmetical symbols and balance sheet lines to augment a narrative that demonstrate just how the £226,000,000 revenue of industrial giant ICI was arrived at. Then it takes us on a little executive summary, if you like, of it's expenses: £135,000,000 spent on raw materials, transportation, fuel, logistics, Then there's the staff - "a fiver for the driver"...